Case study
Mubert
App of the Day in 170+ countries and 1M+ installs: the Mubert AI music streaming app for iOS and Android — native clients built from scratch and kept in production since 2016.
Tap a board to open it full size.
The challenge
Mubert generates music in real time from human-made samples — an endless stream that never repeats. It needed native iOS and Android clients that could play a live generative stream reliably in the background, learn from likes and dislikes, and keep up with a product that kept adding stations, subscriptions and creator features.
What we built
Native apps for both platforms: a real-time stream player with stations by genre, mood and activity; like and dislike training of the stream; playlists and favourites; one-minute track generation with save and share; animated visual streams; subscriptions and in-app purchases; onboarding, push notifications and analytics. After launch we kept both clients shipping — yearly OS and SDK upgrades, Xcode and Apple Silicon migrations, crash monitoring, store-policy compliance, localisation and release management on the App Store and Google Play.
Outcome
Apple featured Mubert as App of the Day in more than 170 countries, including the US front page in November 2019 (“Mubert creates cool generative music — and looks good doing it”), and Google Play shortlisted it as a User Choice App of the Year 2019 finalist. The Android app passed one million installs, and both clients are still live on the stores.