Case study
NodeJS Day
NodeJS Day UK — brand identity, merch and promo site concept for a London Node.js conference: logo system, type and grid, landing page and motion.
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The challenge
A Node.js developer conference in London needed an identity and a promo site that would read as credible to a technical audience, and hold up across a programme of speakers, workshops and side activities.
What we built
A logo system built off the Node.js mark, a mono-type and grid scale, an icon set and a colour palette, applied to event merch — cups, t-shirts and tote bags. On top of that, a promo site concept: a landing page with the event details and programme, plus inner pages for speakers, the programme committee, the schedule, the advice lounge, workshops, locations and hosts, activities, community and partners. Animated cards, counters and footer motion carry the identity through, and every page has a responsive mobile layout.
Our role
Brand identity and web design concept — logo system, typography, merch and the full site design, including motion.