Кейс
Mubert
App of the Day in 170+ countries and 1M+ installs: the Mubert AI music streaming app for iOS and Android — native clients built from scratch and kept in production since 2016.
Mubert is an endless stream of AI-generated music
- iOS
- Android
Music that never repeats
Mubert generates a live, royalty-free music stream in real time from human-made samples. Pick a mood or an activity, press play, and the track keeps evolving for as long as you listen — no two streams are the same.
App of the Day in 170+ countries
Apple’s editors put Mubert on the App Store front page around the world, and Google Play shortlisted it for App of the Year.
App of the Day
US App Store“Mubert creates cool generative music — and looks good doing it.”
Apple editorial, Nov 2019Featured in China
App Store, AsiaNamed among the best background music apps in Asia, and App of the Day in several countries.
Oct 2019App of the Year finalist
User Choice 2019One of ten apps hand-picked by Google from user and critic reviews.
Nov 2019“The #1 music app for sleep, focus, workout and meditation”
One app, a global audience
Built for two platforms, shipped to every App Store and Google Play storefront, and still live on both stores today.
Two native clients, seven years in production
Jellyworkz built the iOS and Android apps on top of Mubert’s generative engine and has kept them shipping through every OS, SDK and store-policy change since.
What we built — the apps
- Native iOS and Android apps
- Stream player with background playback
- Stations by genre, mood and activity
- Like / dislike controls that shape the stream
- Playlists and favourites
- One-minute track flow — generate, save, share
- Animated visual streams
- Subscriptions and in-app purchases
- Onboarding, push notifications, analytics
What we keep running
- Yearly iOS and Android SDK and OS upgrades
- Xcode and Apple Silicon build pipeline
- Crash monitoring and fixes with Crashlytics
- App Store and Play Console compliance
- Localisation and default-locale handling
- Stream playback and audio-session hardening
- Third-party SDK updates and integrations
- Store-review feedback triage
- Release management on both stores
Milestones
- Sep 2016iOS app launches on the App Store
- 2017Mubert relocates to the US and raises seed funding
- Oct 2019Featured in the Chinese App Store
- Nov 2019App of the Day in the US; Google Play App of the Year finalist
- 2020AI virtual DJs with Sensorium
- Dec 2023v4.2.2 — latest store release
Curated music stations
40+ mood channels for sleep, relaxation, focus and workout — every one of them an infinite live track that never loops.
Stay focused and productive
Calm, low-distraction sound designed for deep work and study.
Sleep better and deeper
Slow, meditative streams that ease anxiety and carry you into sleep.
Beat your records
BPM-matched running stations — run125, run140, run175 — that keep pace with your stride, built together with Nike.
- run125
- run140
- run175
Sold the way it sounds
The App Store and Google Play creatives lead with the awards, the four use cases and the partner line-up — the same story on every storefront.
Streaming inside partner apps
Mubert streams power features in partner apps — from Nike running stations to sleep, meditation and creative tools.
- NikeBPM-matched run stations
- Sleep Cyclesleep sounds
- Insight Timermeditation music
- PicsArtvideo soundtracks
- BanubaAR video effects
- Crellodesign templates
- SensoriumAI virtual DJs
- AnghamiMENA streaming
Mubert × Jellyworkz
Native iOS and Android clients for an AI music platform — built from scratch, kept in production for seven years, featured by Apple in 170+ countries.
The challenge
Mubert generates music in real time from human-made samples — an endless stream that never repeats. It needed native iOS and Android clients that could play a live generative stream reliably in the background, send likes and dislikes back to shape it, and keep up with a product that kept adding stations, subscriptions and creator features.
What we built
Native apps for both platforms on top of Mubert’s generative engine: a stream player with background playback and stations by genre, mood and activity; like and dislike controls that shape the stream; playlists and favourites; a one-minute track flow with save and share; animated visual streams; subscriptions and in-app purchases; onboarding, push notifications and analytics. After launch we kept both clients shipping — yearly OS and SDK upgrades, Xcode and Apple Silicon migrations, crash monitoring, store-policy compliance, localisation and release management on the App Store and Google Play.
Outcome
Apple featured Mubert as App of the Day in more than 170 countries, including the US front page in November 2019 (“Mubert creates cool generative music — and looks good doing it”), and Google Play shortlisted it as a User Choice App of the Year 2019 finalist. The Android app passed one million installs, and both clients are still live on the stores.